Lip balm has pretty much always been there. Chances are, it was your first real taste of beauty—lip-smackingly sweet and completely irresistible. If you’re anything like us, you were hooked. And because we never really grew out of balms, we decided to make a balm that’s all grown up: one that’s long-lasting, obsessively tested, and clinically proven to leave lips feeling nourished, conditioned, and pillowy soft.